Austrian, German and international Franchise Law, master franchise contracts, area development contracts

Franchising is a sales technique in which a particular business concept may be used for a certain period for a fee. In Austria, there is no act governing franchising. Instead, the legal ramifications are drawn from a number of statutory provisions (sales agency, trademark licensing, Antitrust Law, Corporate Law, etc.). Franchise agreements govern the entire franchise-related cooperation between the franchisor and the franchisee, from training to operating an online store.

We support our clients in implementing the agreement, from the pre-contractual phase to on-going advice in the course of a franchise system and termination of franchise agreements, and handle legal disputes as well.

We also advise franchisees in reviewing franchise contracts, assist in the judicial and extrajudicial enforcement of contractual claims and post-contractual claims, in particular regarding compensation claims under the law of agency and capital reimbursement claims. Moreover, we cooperate with an extensive network of franchise experts with whom we will gladly put you in touch.

Franchise concepts can also be implemented by means of shop-in-shop agreements. In this case, a specific concept is integrated additionally into an existing distribution system.

Area developer contracts are concluded for example between a franchisor and an area developer. The area developer seeks the right franchisee, assists the franchisor in the development of the market and provides support for the franchisee following the conclusion of the contract.
In these cases we provide advice in connection with the contract negotiations and implementation of the strategy.